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Rohm and Haas Launches Duraplus MP Emulsion

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Rohm and Haas has launched Duraplus MP emulsion, a new binder for the North American floor finish market. This new multi-purpose, styrene-acrylic waterborne copolymer can be formulated to meet the strictest VOC standards and still outperform traditional solvent- and waterborne semi-transparent stain technologies, according to the company. Floor finishes based on Rhoplex MP emulsion are recommended for periodic and high maintenance environments, such as supermarkets, non-food retail and office building lobbies. The company reports that Duraplus MP emulsion provides outstanding appearance, gloss retention, superior repairability, recoatability and are AEPO-free. More info: Rohm and Haas Company, (877) 288-5881; Web: www.rohmhaas.com; http://go.rohmhaas.com/duraplusmp.

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